D.Cipher @ Detroit Startup Week

Detroit Startup Week Programming

Friday, June 21, 2019

@ Lear Innovation Center

10:00-11:00 Allow Me to Reintroduce Myself

At the core of every great artist, there is a mission and vision. What is yours? In this

workshop, we will look at how to craft the following essential statements: artist

statements, artist bio, artist resume, and examine how those statements connect to

creating a great elevator pitch.

Presenter: Lauren Rossi, Creative Consultant

11:00-12:00 The World is Yours: Branding & Marketing 101

Music is all about storytelling and connecting to others beyond surface level. You will

learn to effectively brand and market yourself as an artist in a way that is captivating

yet authentic to your story.

Presenter: Eric Thomas, SAGA Marketing

12:00-1:00 Amplify MI Music: A Panel Discussion

It’s in our DNA as a city and state to make something from nothing. Join us for this

insightful and inspiring panel discussion on how various organizations are elevating the

Michigan music economy in their own unique ways.

Panelists will consist of the following people:

  • • Carleton Gholz, Detroit Sound Conservancy

  • • Reyes Poetry, Organizer We Are Culture Creators

  • • Adrian Tonon, Night Time Economy Ambassador / City of Detroit

  • Jae Barber, Music Executive & Artist Manager, GLOW365

Moderated by D.Cipher

1:00-3:00 LIVE Cipher

Step into the Cipher. Immerse yourself in frequencies. Intersect with genres and

backgrounds. Join us in an open cipher and jam session. This gathering is open to all

levels and types of talent, and for people who enjoy live music, networking, and a good


Curated by D.Cipher

3:00-4:00 The Blueprint: The Basics of Music Business Law

The music business is still a BUSINESS, and a big part of that is legal paperwork and

jargon that is often hard to decipher as a creative. No worries, we’ve got you covered.

Learn the basics of everything you need to know about basic entertainment law as it

relates to the music business. You will learn about copyrights, licensing rights,

streaming rights, and publishing rights.

Presenter: Jonathan Schwartz, Entertainment Attorney of Jaffe Raitt Heuer &

Weiss, P.C.

4:00-5:00 Major Key: Knowledge Cipher

Collaboration and sharing ideas is a large part of the music making process. Join other

creatives for a mastermind learning experience on best practices to monetize music.

This gathering will focus on entrepreneurship, booking shows, merchandising,

distribution, Performance Rights Organizations, and building a fanbase.

Open Discussion facilitated by D.Cipher

Dominique Campbell