D.Cipher @ Detroit Startup Week
Detroit Startup Week Programming
Friday, June 21, 2019
@ Lear Innovation Center
10:00-11:00 Allow Me to Reintroduce Myself
At the core of every great artist, there is a mission and vision. What is yours? In this
workshop, we will look at how to craft the following essential statements: artist
statements, artist bio, artist resume, and examine how those statements connect to
creating a great elevator pitch.
Presenter: Lauren Rossi, Creative Consultant
11:00-12:00 The World is Yours: Branding & Marketing 101
Music is all about storytelling and connecting to others beyond surface level. You will
learn to effectively brand and market yourself as an artist in a way that is captivating
yet authentic to your story.
Presenter: Eric Thomas, SAGA Marketing
12:00-1:00 Amplify MI Music: A Panel Discussion
It’s in our DNA as a city and state to make something from nothing. Join us for this
insightful and inspiring panel discussion on how various organizations are elevating the
Michigan music economy in their own unique ways.
Panelists will consist of the following people:
• Carleton Gholz, Detroit Sound Conservancy
• Reyes Poetry, Organizer We Are Culture Creators
• Adrian Tonon, Night Time Economy Ambassador / City of Detroit
Jae Barber, Music Executive & Artist Manager, GLOW365
Moderated by D.Cipher
1:00-3:00 LIVE Cipher
Step into the Cipher. Immerse yourself in frequencies. Intersect with genres and
backgrounds. Join us in an open cipher and jam session. This gathering is open to all
levels and types of talent, and for people who enjoy live music, networking, and a good
Curated by D.Cipher
3:00-4:00 The Blueprint: The Basics of Music Business Law
The music business is still a BUSINESS, and a big part of that is legal paperwork and
jargon that is often hard to decipher as a creative. No worries, we’ve got you covered.
Learn the basics of everything you need to know about basic entertainment law as it
relates to the music business. You will learn about copyrights, licensing rights,
streaming rights, and publishing rights.
Presenter: Jonathan Schwartz, Entertainment Attorney of Jaffe Raitt Heuer &
4:00-5:00 Major Key: Knowledge Cipher
Collaboration and sharing ideas is a large part of the music making process. Join other
creatives for a mastermind learning experience on best practices to monetize music.
This gathering will focus on entrepreneurship, booking shows, merchandising,
distribution, Performance Rights Organizations, and building a fanbase.
Open Discussion facilitated by D.Cipher